Description:
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Book details
Format: epub
File Size: 21 MB
Print Length: 416 pages
Publisher: For Dummies; 4 edition (22 January 2020)
Sold by: Amazon Asia-Pacific Holdings Private Limited
Language: English
ASIN: B0845P91JW
Make friends and sell things to people through social media.
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale–often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you.
In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns–and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy.
In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
From the Back Cover:
Understand the latest Social Media Marketing trends
Build and launch a campaign for any sized business
Learn cost effective ways to reach your audience
Chat your way to sales success!
Are you an independent entrepreneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools.
Inside…
Pick the best channels for you
Learn about the latest trends
Plan and manage a campaign
Develop your own voice
Assess your campaign’s success
Track your customers
Help clients market for you
Dodge common pitfalls |
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